For the grand opening re-launch of the Fendi flag ship store in Shanghai, EDC and Aquarius Digital came together to bring Fendi’s new line of “Bag Bugs” accessories to your mobile phone.
Video link here
With the December 2014 Grand re-opening of the Fendi Store in the Plaza 66 a mobile app was created to help guide the user through the exhibit experience.
Fendi created a mini-expo within and around Plaza 66 which showcased iconic and historic Fendi products and designers. Our task was to find a fun way to guide the user through the different sections of the expo while at the same time, keeping focused on their latest product line, the “Bag Bugs”.
So our solution was to create animated ‘Bag Bug Mascots’ within a mobile environment; acting as guides to help the user navigate their way through the exhibition.