EDC Shanghai in collaboration with Marc Violo of Ogilvy Shanghai developed and created an innovated and fun way for consumers to browse and shop for the new 2014 line of H&M Divided’s summer wear.
We created a mobile app that allows users to mix and match music tracks, effects, voices, etc.. that are paired with the H&M apparel to create unique mini songs that they can then upload to FaceBook or Chinese Weibo to share among there friends.
Official Link: H&M Loves Music
Music and Sound: EDC Shanghai
Agency: Ogilvy Shanghai.
Mobile App Engineering: Mobile Now
Check out the teaser video here