H&M Loves Music

Posted on Jun 16, 2014 in Mobile App, Sonic Strategy, Soundtrack

EDC Shanghai in collaboration with Marc Violo of Ogilvy Shanghai developed and created an innovated and fun way for consumers to browse and shop for the new 2014 line of H&M Divided’s summer wear.

We created a mobile app that allows users to mix and match music tracks, effects, voices, etc.. that are paired with the H&M apparel to create unique mini songs that they can then upload to FaceBook or Chinese Weibo to share among there friends.

Official Link: H&M Loves Music

Music and Sound: EDC Shanghai

Agency: Ogilvy Shanghai.

Mobile App Engineering: Mobile Now

Check out the teaser video here

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HM Loves Music pic