Nike Rise

Posted on May 29, 2015 in Mix, Sound Design

The Nike Rise campaign is a project geared towards making the hoop dreams of young Chinese ballers a reality.

Video Link – 看视频

The ‘Nike Rise’ project invites NBA stars such as LeBron James and Kobe Bryant to China over the summer to help train and practice the next generation of Chinese basketball players. The program has been live for a couple years already in Greater China and the success is obvious ; thousands of kids submit applications to participate in this elite camp each year, with only 30 kids being hand selected.

What a great project to inspire young people to work hard for their dreams.

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