EDC recently teamed-up with the forward thinking Dutch agency ENERGIZE to put a new twist on frozen pizza.
Frozen pizza is nothing new in the west, but here in China it’s a new phenomenon. DR. OETKER frozen pizza’s needed a un-conventional approach to engage Chinese youth.
What resulted was a viral music video of course.
The video has already been viewed over 532,000 times within the first few days of its release.